He cared for the animals
He tended the crops
He watched over the land
real food. made better
Professor Nutz is dedicated to making real food even better.
After creating the most respected brand in the sports nutrition industry, Project AD, founder and CEO, Joe Binley, wanted to return to his roots growing up on a farm in England.
As a child his days were spent in the fields of his family farm. He worked long days, caring for animals and tending crops. A deep love for foods that are raw and made from the earth was instilled early on.
Professor Nutz merges craftsmanship for food with modern science. We make pure and real food even better.
Making food magical and fun again, without the weight gain and poor health, is the mission of Professor Nutz.