Our story

Born on a farm. Built in a lab.

Professor Nutz started in the fields of a family farm in the north of England, and grew up into the world’s first Digestibility Corrected† peanut butter.

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A boy carrying a pail toward the barn on a stone-walled family farm at sunrise
Chapter by chapter

Once upon a farm.

Every great peanut butter has an origin story.

  1. A boy in overalls walking down a farm lane past dry-stone walls toward a stone barn
    Chapter 1

    In the north of England, a small lad lived on a farm.

    He cared for the animals. He tended the crops. He watched over the land. The air was pure, the ground was fertile, and the soil gave life.

  2. Chapter 2

    The boy grew tall and strong.

    And he never forgot the taste of real food, the goodness of the earth, and the joy of making something with the work of his hands.

  3. Professor Nutz at a chalkboard pointing at E=PB squared
    Chapter 3

    Then he built Project AD.

    That boy was Joe Binley. He went on to found Project AD, a sports-nutrition brand built on science and on formulating for pro athletes.

    But the farm never left him. He wanted to go back to his roots and make real food even better.

  4. Professor Nutz presenting a giant spoonful of peanut butter
    Chapter 4

    Enter the Professor.

    Professor Nutz merges craftsmanship for food with modern science. Double-roasted peanuts, plus a natural fiber that binds to fat in the gut so more of it passes through undigested.

    The result: the world’s first Digestibility Corrected† peanut butter, and a published, peer-reviewed study to back it.

Cartoon portrait of Joe Binley, founder of Professor Nutz
“They said it couldn’t be done. It sounds like nonsense until you examine the science.”

A peanut butter you can enjoy by the spoonful that still satisfies the craving? It’s not bragging rights we’re after. It’s giving people a delicious, nutritious snack that helps them reach their health and fitness goals. That’s what we’re most proud of.

Joe Binley · Founder & CEO

Making food magical and fun again, without the weight gain.

The mission of Professor Nutz
The class of today

Meet the lineup.

Old School SmoothOld School Smooth36 cal†Nutz About ChocolateNutz About Chocolate34 cal†Salty CaramelSalty Caramel34 cal†Birthday ButterBirthday Butter64 cal†Sold outCoconut MacaroonCoconut Macaroon40 cal†Prince of PistachioPrince of Pistachio44 cal†Cookie N CreamCookie N Cream64 cal†

Copycats copy labels. They can't copy a study.

Plenty of jars talk about low calories now. Ask to see their own published, peer-reviewed study. Ours is right up there.

The story continues.Your turn.

Pick a flavor and start your own chapter.

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A jar of Professor Nutz Old School Smooth

†Nutritional Facts are Digestibility Corrected. Digestibility Corrected is an FDA term used to represent a correction in calorific yields from a food or macronutrient. Digestibility may vary on an individual basis.

*Comparison values for typical peanut butter are from USDA FoodData Central, rounded, for general reference only. Professor Nutz™ is a trademark of Professor Nutz LLC.